The GROWTH of IKS CULTURAL CONSULTING
The company was part of the formation of Music Managers Forum South Africa assisting in registration, strategic plans and governance.
On behalf of the Department of Arts and Culture in South Africa, IKS administered the formation of the Association for Independent Record Companies (AIRCO) as the only association of independent record companies with predominantly black membership. Today, AIRCO has 30%-40% Needletime royalties share in the South African market. This project involved conducting a benchmarking exercise that looked at the American Independent Music organisation as the best practice model then the international association of independence in the UK. They formed Merlin, the biggest collection society for independent record companies fighting multinational record companies.
AIRCO took a year to pay IKS Cultural Consulting for the work done. Andre le Roux secured employment at the Southern African Music Rights Organisation. The company became dormant until Kgomotso le Roux took over as the managing member in 2010 where she added an artist promotion component to IKS that boosted their audience base whilst assisting music venues and festivals to increase their brand value. The other income stream was administering research projects. Relationships were built with the following clients.