Key highlights form the panel discussion included: 

• Roles in the Local Music Industry:
  • • Local music industry teams play multiple roles, including marketers, promoters, and agents.
• Geographical Challenges for South African Artists:
  • • South Africa faces geographical challenges, making touring more difficult.
• Dynamic Global Relationships:
  • • There is openness to engaging with the South African music industry globally, and relationships are dynamic.
• European Festival Challenges:
  • • In Europe, approximately 80 festivals exist, here crossing borders can be costly and challenging.
• Interest in African and Johannesburg Music Content:
  • • Interest in African and Johannesburg music content is increasing.
• Importance of Collaboration Across Africa:
  • • Collaboration across Africa is crucial. Over the past decade, Concerts South African have partnered with 11 African countries, enabling live music performances in 1911 venues and spaces.
• Increasing Opportunities for South African Artists:
  • • Historically, artists were sent to South Africa to tour. Now, interest is growing, and opportunities like festivals, conferences, and market entry programs are where artists should engage.
• Mobility Funding and Passionate Agents:
  • • Mobility funding is essential for South African artists to tour, and passionate agents interested in South African acts play a vital role12.

Providing each of the nine German delegates the opportunity to share insights about themselves, their businesses, and their visit objectives enabled the guests to identify the best match to their own businesses.